Fashion Brand Ted Baker commissioned me to make some Textile Animals for there Flagship store they were opening in Sandton City, South Africa….every store design is bespoke and no two are the same. For this project, inspiration has been taken from Johannesburg’s famous Shakespeare garden, whereby plants mentioned within the works of William Shakespeare are cultivated.
The store is full of lots of props and curios from The skull from ‘Hamlet’ and the scales from ‘The Merchant of Venice’.
Neon quotes on the wall mark the men’s wear and women’s wear shopping areas; “The soul of the man is his clothes” and, “And though she be but little, she is fierce” – A Midsummer Night’s Dream.
The store has been described as a little piece of Elizabethan grandeur from England, perfectly placed in South South Africa.
Delivering some of the larger pieces to Ted Baker HQ